The leader who writes the code
My journey started in the field: with young people at camps, and with teams in humanitarian projects and supply chains. That is where I learned that the best system is the one that gives people their time back for what matters. Today I lead a small multidisciplinary team building smart platforms and tools for real systems: associations, NGOs, international events, and thousands of leaders and young people.
I learned leadership in the field before I wrote my first line of code. That's why we build tools that serve people — not the other way around.
How we think
People first
Technology serves people; it does not replace them. AI suggests — humans decide.
From the field to the code
We do not build from a desk. We start from the problem as people live it on the ground.
Safety before showmanship
Precise permissions, protected data and transparency in every result.
Start small, then grow
Ship something useful fast, then improve it with real users.
Journey
- 2021 — Present
Founder & CEO
Traces Trading & Services- Moving supply chains and humanitarian services to data-driven digital operations
- Delivery solutions for relief, shelter, medical supply and education
- 2023 — Present
Executive Director
The Light Media Solutions- Leading digital transformation and software delivery
- Building high-performing tech teams, SaaS and automated tracking systems
- 2021 — 2025
Former Commissioner of Leadership Development
Scouting- Bringing AI, digital safety and modern curricula into leader training
- Creating troop-management platforms and learning games for hundreds of leaders and units
- 2022 — Present
Country Manager, Lebanon
Doctory.me- Built operations and commercial activity in Lebanon from zero
- Market entry, partnerships and user growth
- 2015 — 2019
Procurement & Logistics Manager
URDA- Managed supply chains for large humanitarian projects
- Led logistics operations teams
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